A Palm Coast Homeowner Question

Should I lower my price?
And when?

Seller questions › Lowering the price
Give it two weeks. Then look before you cut.

The first two weeks on the market are when the most buyers see your house. By the end of them, the market has usually told you what it thinks. If very few people came through, or nobody came back for a second look, something is off. It might be the price. It might be the photos, or one thing inside that buyers keep tripping over. Find out which one before you change anything, because a price cut can’t fix a problem that isn’t the price.

What the first two weeks are telling you

Lots of showings, no offers

The price got them in the door. Something inside stopped them. Ask your agent what buyers said before you touch the price. It might be a small fix.

Very few showings

This one usually is the price, or the photos. Buyers are scrolling past it online and choosing the homes around it.

Offers well under asking

That’s the market telling you its number. You don’t have to take it. But in Palm Coast right now homes are selling at about 97.6 percent of asking, so a string of low offers means something.

If you lower it, do it once, and do it right

Small cuts every few weeks are the most expensive way to sell a house. A thousand dollars here, two thousand there. Buyers watch the price history, and a house that keeps dropping tells them to wait for the next drop. Meanwhile you’re paying the mortgage, taxes and insurance the whole time.

One real change, against the homes that actually sold nearby, gets the listing a fresh look from buyers who skipped it the first time. When I talk this through with sellers, I usually think in ten or fifteen thousand, not one or two.

And price for how buyers search. Buyers set a top number on the websites: $300,000, $350,000, $400,000. A house listed at $305,000 never shows up for the buyer whose limit is $300,000. At $299,900 it does. Sometimes the smallest change is the one that puts you in front of a whole new group of buyers.

The fear I hear most

A seller told me recently she was afraid that if she lowered the price, buyers would just offer even less. It’s a real fear, and it’s fair.

Here’s the honest answer. A buyer’s offer is based on what they’re comparing your house to, not on your asking price. If your house is priced above the homes around it, the offers are coming in low anyway, or not at all. A price that makes sense usually brings better offers, and sometimes more than one. Holding a price nobody is paying doesn’t protect your number. It just costs you another month.

Other ways to get it moving

Lowering the price isn’t the only lever. Sometimes it isn’t even the best one.

Option One

Offer a buyer credit

Instead of cutting the price, offer to pay part of the buyer’s closing costs, or help buy down their interest rate. That’s exactly what the builders down the road are doing. Their loan sets a limit on how much you can pay, usually a few percent of the price, so ask the buyer’s lender.

Option Two

Fix the one thing buyers mention

If the feedback keeps naming the same thing, the carpet, the old bathroom, the red bedroom, a few thousand dollars there can do more than a price cut.

Option Three

Rent it and hold

If you don’t need the money now, a four bedroom in Palm Coast can rent for around $2,000 a month while you wait for a better market. But tenants and repairs are a job, and some owners just don’t want it.

Option Four

Sell it on terms

If the house is paid off or close to it, you can keep your full price and let the buyer pay you over time, with money down and a monthly payment. Your price stays where you want it. I lay out all three, listing it, a cash offer, or terms, with the numbers side by side. Which one is right is your decision.

See what a price change really costs you, next to what waiting costs.

Put in your price, then put in the lower one. Then try two months on the market, and try five. My calculator shows what you’d actually walk away with each way, holding costs and all. A lower price that sells sooner often leaves you with more than you think.

It takes two minutes, nobody has to walk through your house, and no one calls you.

Run my numbers →
Robert T. Szigeti

Still have questions? Just ask.

I’m Robert. I’ve spent years doing this, buying, fixing, and figuring out the honest way through situations like yours. If something here didn’t quite fit your house, or you just want to talk it through with a real person before you decide anything, reach out. No pressure, no obligation, and it won’t cost you a thing to get a straight answer.

Robert T. Szigeti · Investor · Problem Solver · Palm Coast, FL
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